Bruce Glassner - Copywriter

Bruce worked for more than a decade in global advertising agencies as Senior Copywriter on consumer and business-to-business accounts - including Dailey & Associates, BBDO, and McCann-Erickson. His key clients included Chevron, Del Monte, Wells Fargo, United Vintners, Faberge, and PG&E.

In the early '90s, Bruce moved into marketing agencies serving the Bay Area's emerging high technology, biomedical and healthcare industries: Pinne-Garvin, Foote-McElwee, FCB Healthcare, Grey Healthcare, JWT Technology, and AMOS agencies. His positions included Group Creative Director, VP/Director of Creative and Production,  and Director of Client Strategies (technology brand development).

Since 2001, Bruce has provided freelance copywriting service for a wide range of clients in wireless networking, clinical networking, derivative accounting, and retail banking. These are some of the services he provides.

Over my course of 25 years in this business,  I've 
been privileged to work with truly intelligent, insightful, creative and skilled people. 
Bruce is among the handful I both admire and envy.

Bud Barnes, Sr. Account Supervisor                JWT Technology Group

I have worked with Bruce Glassner for over 7 years now and can say without 
reservation that he is one of the best writers that I have had the pleasure of 
working with in my 20 year advertising career.

Marlin Neufeld, Executive Creative Director JWT Technology Group



Bruce has a unique skill set, having worked both in creative and strategic positions. I very much 
appreciated his experience and knowledge of the technology sector, and in creating 
powerful and actionable strategies for clients.


 Nicola Lockey, VP, Strategic Planning Services JWT Technology Group

Your copy has a very nice professional feeling and takes our logos to a way better level. I love it when words and pictures work sooooo well.

Nathaniel Marks, Design Director                    DesignMarks